STRATEGIC BRAND · CONTENT · VOICE
Sound out who you're becoming—and the story, voice, and content that bring the right people in.
In a sea of brands AI-ed into a forgettable average, a narrative world that could only be yours is what sets you apart. I'll help you build it through finished artifacts you run with, or shoulder-to-shoulder as a fractional lead.
Working together
Pick your mode
Sometimes a project calls for a finished object, sometimes an ongoing collaboration. Choose a mode to see what it looks like.
Mode 01 · Create
Made well, handed over whole
It might be a brand kit, a product launch narrative, an AI-enabled voice system, a content strategy, a piece of client-facing research, or a podcast pilot. Whatever it is, it gets scoped, finished, and is then yours to run with. Best when you know the shape of what you need and want it made well.
Six ways in — tap any service to read more.
Credentials
Double decades doing the work
I've been a content specialist for 20 years. Here's a non-exhaustive list of things I can do:
Brand & Narrative — Verbal identity, competitive research and positioning, rebrands, strategic narrative, naming, brand guidelines galore, voice & tone guides rolled out across multiple languages and segmented by audience, customer research
Product & UX — UX and product copy, product-launch narratives, prototypes that work at scale, customer education content, feature education, partnering with designers to train and hone the copy instinct
Campaigns & Content Dev — Websites and landing pages, CRM and lifecycle campaigns, newsletters, ads, search-optimized articles, blogs, editorial strategy, new content development, freelance recruitment, training, and management
Audio, Podcasts & AI — Teaching and advertorial scripts for audio and video, podcasts from ideation to 4 million downloads, production and editing, audio producer training and enablement, full promotional systems, AI-enabled communications systems your whole team can use
If you don't see it on the list, ask—I've probably built that, too.
Recent engagements
A Berlin-born design agency training its post-evolution voice, a US leadership practice rewriting its founder story—and every way it shows up in the digital world, and a German therapist who wanted a podcast that's part memoir, part free counseling for a therapy-starved city.
About
You've got a message
I’ll help you say it with clarity, warmth, and purpose.
Working across brand, marketing, product, and design, I've developed an unusually wide view on how an organization's language works together: UX copy, creative concepts, verbal identity, content marketing—all of it builds the world your customers want to live in.
Need to explain what your product does and why anyone should care? I can help. Rebranding and need a strategic brand identity to match the visuals? Put me in. Want an AI-enabled communications system your whole team can use to create on-brand, on any channel? I was building those before they had a name. And if you want to invent something new—a newsletter, a podcast, a micro-learning course—that's my favorite kind of trouble. I've built prototypes that go on to work at scale and led cross-discipline teams to create formats that customers adore. And you can let me loose to liaise with your highest-stakes clients—I've been building bridges with global bestselling authors, experts, and audio execs for half of my career.
I've worked in-house and in agencies, at edtech and travel startups, both leading teams and flying solo. Behavioral science and consumer psychology are my special interest, and while I don’t hold a license, my clients say that working with me feels like really good therapy.
Since 2017, I've produced and hosted Simplify, a Webby-nominated author-interview podcast with four million downloads. My writing has appeared in Salon, Quartz, The Next Web, Business Insider, and Forbes. I’ve lived in the US, Spain, Mexico, and since 2011, Berlin's been home.
Say hi—English, Spanish, or German will work.
Contact
What are you working on?
Drop me a line and tell me who you are, what you're building, and how I can help.
hello@caitlinschiller.comOr find me on LinkedIn.